Commercial Industrial Manufacturing and Distribution Business.
Using purchase transactions data, two main opportunities were analyzed to improve revenue targeting and pricing. Found specific product to raise prices out of 10,000+ skus
Customer and Product Segmentation Based Price Optimization
The goal of segmentation is to provide clear insights that drive strategic decisions related to each group in order to maximize their value to the business. RFM segementation were generated along with recommended actions to deal with each group.
Model Based Price Optimization
A linear transformation OLS model is generated for quantity as target variable using the price, products, the interaction between price and products as well as statistically significant control variables which take into account exogenous (external) effects.