Major Automotive Manufacturer

Model design and cross-validation for implementation of third-party natural language processing platform

AAARL was engaged to provide advisory services to a major automotive manufacturer looking to implement a third-party tool to analyze customer feedback, written in free-form text. While the third party vendor provided a scalable and integrated solution to the natural language processing problem, it provided few to no resources in designing models, performing validation, and testing procedures.

AAARL assisted through prototyping models via machine learning tools in order to frame the performance and viability of the client’s efforts to incorporate natural language processing. AAARL performed significant testing processes through the development phase, identifying major processes and model changes that needed to occur for the client in order to achieve specific KPI’s. Furthermore, AAARL conducted extensive cross-validation work to ensure the consistency of results for the client as they proceeded into the implementation phase.