Working with a developer in a major city, our team worked directly with the design, management and architecture firm to provide market intelligence, risk management analytics and revenue management strategy.

Competitive Analysis - direct & indirect competitive analysis

• Other buildings in lease-up & direct comps in area

• Indirect comps or other housing types which compete (location dependent)

• Incentive analysis

Supply & Availability Analysis

• Seasonality Analysis (opening date and timing of the lease-up)

• Unit type Analysis

• Pre and post lease-up of catchment area

Demographic & Economic Analysis - analysis of catchment area including

• Housing data

• Vacancy & pricing data

• Population demographics and income level.

Demographic & Unit Type Analysis - suitability analysis of demographics & unit types

Conversion Rate Analysis - historical conversion rate analysis (if available)

Marketing & Spend Analysis

• Marketing & advertising spend

• Incentives and conversion rates needed for each stage

Lease-up Simulation - lease-up outcome simulation

Scenario Analysis - based on simulation outcomes map potential distribution of outcomes

• Cash flow and NOI analysis for 5 scenarios: Worst, Bad, Base, Good, Best

• Average pricing for unit type and overall lease-up length

• Action plan for each scenario

• Go-to-market vs stabilized pricing

Optimization Analysis

• Which scenarios should be planned for

• Metrics to determine success

Risks and Contingency Planning

Pre-Launch Plan - strategy, marketing and operations planning leading up to launch.

Pre-Launch Plan - strategy, marketing and operations planning leading up to launch.

Staffing Requirements - staffing requirements for leasing and commission structure analysis

3 Month Plan

• Go to market pricing, success metrics, pivot points determined

• Marketing success or pivot point requirements determined