In the second part of our How To Series, we discuss social media analytics. What metrics to track, how track them, and the benefits.

Learn the basics of marketing analytics and how you can incorporate it into your organization today!

This blog highlights our latest webinar "Four Data & Analytics Initiatives to Achieve Retail Excellence".

The NFL’s final game, the Super Bowl, is known for a few things: football, wings, pizza, beer, the half-time show, and commercials....

This blog goes into how your organization can build a successful data analytics strategy.

The goal of any online business or business that offers products online is to convert product views into sales. How many times have you...

While larger companies have substantial budgets to employ entire departments designated to collecting, maintaining, processing, and...